Gravitas Audit

The Gravitas Audit is an evidence-based review of how clearly and credibly a business shows up online. It is offered by Mass Density, Inc. through MassDensity.com. This page explains it; it does not run it.

A note on names. The owner calls this the Gravitas Audit. MassDensity.com currently names its offer the Digital Gravity Audit. We treat them as the same offer unless MassDensity.com says otherwise, and we have not confirmed otherwise.

What is reviewed

• Discoverability: whether search engines can find and understand your key pages.
• Entity clarity: whether your brand, what it does and who it serves are described consistently.
• Content credibility: whether your pages show who is behind them, cite sources and stay current.
• Conversion paths: whether a visitor can take a clear next step.
• Social consistency: whether your official profiles and your site agree with each other.
• AI and search visibility: how your brand is described when people ask search engines and AI assistants about you.

What you receive

A written review of what was found in each area, with recommended next steps in priority order. Exact deliverables, timing and price are set by Mass Density, Inc. when you inquire. This site does not state them because they have not been confirmed here.

Who it suits

• Owners of small and mid-sized businesses who want an outside view of their online presence.
• Creators and publishers with several sites or channels that should read as one brand.
• Teams that already have content and want to know why it is not being found or trusted.

What it does not promise

No guaranteed rankings, no guaranteed AI citations, no invented scores and no client results are claimed on this site. If a sample report is shown anywhere, it is labelled as a sample.

Not ready for a professional review?

Try the self-assessed checklist below. It is only a tally of your own answers. It does not scan your website or measure rankings or AI citations.

Digital Gravitas Readiness Checklist

A self-assessed orientation tool. It does not scan your website, measure search rankings or AI citations, or replace a professional audit. It only tallies what you tick.

Discoverability

Our key pages can be indexed and are listed in an XML sitemap. Each main product or service has its own page with a clear title.

Entity clarity

Our brand name, description and category are worded consistently across our site and profiles. Our site states plainly who we are, where we operate and how to contact us.

Content credibility

Key pages show who wrote or reviewed them and cite sources for factual claims. We keep important content up to date and note when it was last reviewed.

Conversion paths

Every key page offers one clear next step. We can tell which pages lead to inquiries or sales.

Social consistency

Our official social profiles link to our site and our site links back to them. Our name, logo and bio match across platforms.

AI and search visibility

We have looked at how our brand is described when people ask search engines or AI assistants about us. We use structured data only where it is accurate and supported.

Summarise my answers Clear

Want an outside review? Learn about the Gravitas Audit MassDensity.com (opens in a new tab)

How to request it

Use the button below to go to Mass Density. If you would rather start with a question to the network team, use the contact form and choose “Gravitas Audit inquiry”.

MassDensity.com

Build Your Digital Gravitas

Want an outside review of how discoverable, clear and credible your brand is online? The Gravitas Audit is an evidence-based review of discoverability, entity clarity, content credibility, conversion paths, social consistency and AI and search visibility.

How the audit worksVisit MassDensity.com (opens in a new tab)

No scores, rankings or outcomes are promised. MassDensity.com is a related business site; this directory is a separate destination.